(i) Initiative- acting out of choice rather than compulsion, taking the lead rather than waiting for others to start.

(ii) Sees and Acts on Opportunities- A mindset where one is trained to look for business opportunities from everyday experiences. Recall ‘oranges’ example.

(iii) Persistence- A ‘never say die’ attitude, not giving up easily, striving Information seeking continuously until success is achieved.

(iv) Knowing- Knowing who knows, consulting experts, reading relevant material and an overall openness to ideas and information.

(v) Concern for High Quality of Work- Attention to details and observance of established standards and norms.

(vi) Commitment to Work Contract- Taking personal pains to complete a task as scheduled.

(vii) Efficiency Orientation- Concern for conservation of time, money and effort.

(viii) Systematic Planning- Breaking up the complex whole into parts, close examination of the parts and inferring about the whole; e.g. simultaneously attending to production, marketing and financial

aspects (parts) of the overall business strategy (the whole).

(ix) Problem solving-Observing the symptoms, diagnosing and curing.

(x) Self-confidence- Not being afraid of the risks associated with business and relying on one’s capabilities to successfully manage these.

(xi) Assertiveness- Conveying emphatically one’s vision and convincing others of its value.

(xii) Persuasion- Eliciting support of others in the venture.

(xiii) Use of Influence Strategies- Providing leadership.

(xiv) Monitoring- Ensuring the progress of the venture as planned.

(xv) Concern for Employee Welfare- Believing in employee well being as the key to competitiveness and success and initiating programmes of employee welfare.

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